Americans spend $34B on alternative medicine – By Marilynn Marchione & Mike Stobbe

Chiropractors, massage therapists, acupuncturists, homeopathy and herbal remedies are commanding significant consumer dollars as people seek high-touch care in a high-tech society, the report released Thursday by the government shows.

Altogether, consumers spent an estimated $34 billion on those and other alternative remedies in 2007, the report found.

The report is based on a 2007 survey by the U.S. Centers for Disease Control and Prevention of more than 23,000 adults nationwide. An earlier report from this survey, released in December, found that more than one-third of adults use alternative medicine.

That includes a wide range of services from meditation and yoga to herbal supplements, such as echinacea and ginseng. Vitamins and minerals are not included in this report but will be addressed in a future one.

Pain was the main reason people tried massage, chiropractic care and other alternative therapies. Among supplement users, most popular were glucosamine for joint pain and fish oil to cut the risk of heart disease.

A whopping $3 billion was spent on homeopathy, a form of treatment that uses highly diluted drugs made from natural ingredients and based on a theory unverified by mainstream science.- AP

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